Google Parent Alphabet Buys Fitbit Valuing About $2.1 Billion – Google parent company Alphabet acquired health tracking company Fitbit, Inc. (NYSE: FIT) at a fully diluted equity value of approximately $2.1 billion.
Google Parent Alphabet Buys Fitbit Valuing About $2.1 Billion | Fitbit Smartwatches:
Fitbit, trusted brand that supports more than 28 million active users around the globe, was up 16% in pre-market trading,
Google LLC pays $7.35 per share in cash for the acquisition.
Fitbit sold more than 100 million devices and supports an engaged global community of millions of active users.
“Fitbit pioneered the wearables category by delivering innovative, affordable and engaging devices and services. Being “on Fitbit” is not just about the device – it is an immersive experience from the wrist to the app, designed to help users understand and change their behavior to improve their health. Because of this unique approach,” according to the press release.