On Monday Harley-Davidson Inc. on Monday decided to add smaller, more compact versatile motorcycles in the 250-500 cc range to its lineup as it tries to attract the younger riders it needs to grow sales to compete other companies such as BMW, Triumph and Kawasaki. At present, Harley has 750cc as its smallest bike in India.
Harley Davidson New Smaller Bike:
The company plans for smaller compact additional model of adventure bikes and s well as several new middleweight street bikes by 2022. The company expects sales of small motorcycles are growing at rates of 25% a year. At present, Harley has 750cc as its smallest bike in India and it has an assembly facility at Bawal in Haryana.
Chief Executive Matt Levatich:
Chief Executive Matt Levatich said, ” This is one of those key moments in our history where bold action is needed to assure our future,” Mr. Levatich said, “We know what the customer is looking for,” Mr. Levatich said. “We’ve got lots of enthusiasm from people to bring these products to the industry.”
Harley-Davidson Inc. Motorcycle sales in the U.S. have been falling for three years, and Harley’s U.S. retail sales dropped 6.4% . Harley-Davidson Inc. expects the new models and its new sales strategy to generate up to $1.5 billion in additional revenue and up to $250 million in additional pretax operating income by 2022. They also decided to open small dealer ship in Asia market to attract younger rider for this smaller bike models to grab the market.